Well I saw it today...

[cj10jeeper]

Well there is some logic that the official UK launch is Thursday (well so my dealer tells me) to keep it under wraps. Clearly the idea is to create much greater interest at one moment and stimulate a desire to buy quickly.

I guess BMW have to control dealers tightly, else they just do their own thing with no regard to expensive corporate launch strategy.

[jamiez]

Interesting thread - but what I dont understand is that ive seen 1 on the road already on an 09 plate....but then again, that was near where I work which is Bracknell (BMW HQ) - maybe it was one of their cars??

[pvr]

I feel special now that the dealer showed me the car

Yeah I'm annoyed they never showed me, even after begging and promising not to tell anyone He did say that a particular garage was in trouble with BMW UK for showing it to someone, but I don't know if that was true or not.

You can see the new Z4 at Vines of Gatwick as it is parked plainly in view in their car park (behind bars though).

[ksher]

I was told viewings only this coming weekend weekend and no test drives until the following weekend, I suppose they want the cars to be there static and not out all the time. 35i came from BMW UK and they ordered themselves a 23i.

It will be interesting to note the BMW strategy, the sales chap reckoned that massive stocks of cars that BMW (and I suppose all manufacturers) had at the start of the crunch are now almost all gone, most as pre-registered used cars, and now they will be much more careful about having expensive metal stockpiled somewhere, so maybe a return to the days of having to wait for a car, and a controlled supply of used cars too. There was a substantial waiting list for the E85 and the SLK in 2004.

But dealers expect people ordering their new Z4 this weekend with 5-year free servicing. Will people order the cars without test drive?

[JetBlackZ]

I was at a stop light today and the new Z4 pulled up right next to me with the top down. It was black with a red interior and looked really sweet. I wanted to snap a pic but the light turned green.

[cj10jeeper]

My dealer is doing open evening Thursday (that I may attend) and general launch Saturday. Called me again this afternoon to see if I would test drive then. Said he was really working to fill Saturday/Sunday with tests.....

They must be under real sales pressure.....

JetBlackZ - cool to have seen it on the road.

[Zed_Steve]

Not heard anything from Sytner Coventry about the Z4 launch. Is it only happening at certain dealerships this week/week end?

[pvr]

I have had invites from all the dealers around my area.

[WLH]

Just got a call that my dealer to tell me he has both a 30i and a 35i on the show room floor. I will be stopping by tomorrow AM to take a look....